Senior Product Manager, New Markets
USFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLA/B testing
Requirements
- 5+ years of product management experience building B2B SaaS products
- Experience owning ambiguous product areas and driving work from zero-to-one and/or new segment expansion
- Strong customer discovery skills (interviews, synthesis, JTBD thinking, competitive analysis)
- Strong analytical skills—comfortable defining metrics, interpreting funnels, and using data to drive decisions
- Proven ability to prioritize ruthlessly and make tradeoffs in a fast-moving environment
- Excellent written and verbal communication
- Strong cross-functional collaboration skills with Engineering, Design, and GTM teams
- High ownership
- Experience with growth PM work (activation, onboarding, adoption, retention, monetization)
- Experience launching new products or entering new markets
- SQL and/or strong comfort working directly with product analytics
- Experience in higher education, workforce outcomes, alumni engagement, or clinical education
Responsibilities
- Identify new segments, emerging institutional needs, and adjacent product opportunities
- Translate problems into opportunities, run research and validation to determine where PeopleGrove can win
- Evaluate build vs. buy vs. partner opportunities and structure integrations that unlock scalable growth
- Build and ship product improvements that measurably improve adoption, retention, conversion, or expansion
- Define success metrics and run experiments
- Partner with Sales, Marketing, and CS to ensure product direction aligns with real market signals
- Build a roadmap for growth/new market initiatives, ruthlessly prioritizing based on impact, feasibility, and learning velocity
- Work hands-on with Engineering and Design from concept → spec → build → launch → iteration
- Communicate clearly and persuasively—bringing leadership along with evidence, tradeoffs, and a crisp narrative
- Become an expert in the needs, workflows, and constraints of emerging customer segments
- Identify high-potential growth opportunities across acquisition, activation, retention, and monetization
- Build strong product hypotheses and validate them with customer insight + data
- Define and track KPIs (e.g., activation, time-to-value, adoption, retention, expansion, conversion)
- Develop a roadmap that balances short-term wins with long-term strategic bets
- Ship meaningful product improvements and new capabilities with high velocity
- Create alignment across stakeholders while maintaining strong product judgment and independence
- Partner with Engineering and Design to ensure solutions are high quality, usable, and scalable
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