Director of Demand Generation
S
SeamlessB2B SaaS
USFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceSEOHubSpot
Requirements
- 5+ years of high-octane growth or performance marketing, specifically within B2B SaaS or high-growth tech environments
- Expert across paid channels
- Deep hands-on experience with automation tools (Customer.io, HubSpot, Marketo)
- Deep hands-on experience with analytics tools (Segment, Amplitude)
- Proven track record of scaling multi-channel campaigns
- Granular understanding of funnel metrics
- Ability to translate "marketing-speak" into "revenue-speak" for various stakeholders
- Bias for action: prefer to test, fail, and iterate quickly
- Bachelor’s degree or equivalent real-world experience in a B2B SaaS GTM organization
- Understanding of how marketing enables and accelerates a sales team
- Experience managing marketing support for recruiting initiatives, employer branding, or job boards
- Product Curiosity: genuinely love tools like Segment, Amplitude, Unbounce, or Seamless and enjoy figuring out how to make them talk to each other to drive better data
Responsibilities
- Set the strategy and drive execution across paid, lifecycle, and content to turn leads into revenue
- Design the full-funnel architecture, ensuring seamless lead routing and MQL quality
- Manage the nurture infrastructure, including segmentation, lead scoring, and behavioral automation (Customer.io, Salesforce)
- Live in the data (CAC, ROAS, CPL) and run a rigorous CRO program
- Test landing pages, ad creative, and email flows, scaling wins and killing underperformers
- Lead a talented group across SEO, Content Marketing, and Agency partners
- Work hand-in-hand with the Revenue team to build integrated campaigns that fuel the funnel
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