Demand Generation Lead
New
D
DiagridB2B SaaS
Remote United StatesFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 5 - 10+ years
- Required Skills
- KubernetesGoogle AnalyticsHubSpot
Requirements
- 5 - 10+ years of demand generation or growth marketing experience in B2B SaaS
- Experience in developer tools, infrastructure, cloud-native platforms, Kubernetes, workflows, or AI infrastructure (ideally)
- Proven track record of building and scaling demand programs that deliver measurable pipeline and revenue impact
- Hands-on expertise with performance marketing (LinkedIn Ads and Google Ads a must)
- Experience with ABM and event marketing
- Expertise with marketing automation platforms (HubSpot strongly preferred)
- Strong analytical and reporting skills
- Experience using Google Analytics, HubSpot, LinkedIn Campaign Manager, and BI tools
- Excellent project management, cross-functional collaboration, and communication skills
- Builder mentality
- Comfortable wearing multiple hats and thriving in a fast-paced, remote startup
- Experience working in a dynamic international environment with employees and customers spread throughout the globe
- Genuine passion for developer marketing and open-source-adjacent ecosystems (big plus)
Responsibilities
- Develop and execute multi-channel demand generation strategies and campaigns (paid media, content syndication, email nurturing, webinars, and ABM) that consistently deliver qualified leads and pipeline
- Own performance marketing channels, including LinkedIn Ads, Google Ads, retargeting, and content promotion — continuously testing, optimizing, and scaling for ROI and pipeline velocity
- Lead Account-Based Marketing (ABM) programs in close partnership with Sales to accelerate high-value opportunities
- Drive organic growth by delivering strong SEO and AEO (Answer Engine Optimization) results
- Optimize website content, technical structure, and assets to improve visibility in traditional search engines as well as AI-powered answer engines
- Build, maintain, and present comprehensive reporting dashboards covering campaign performance, pipeline attribution, MQL-to-SQL conversion, event ROI, social engagement, SEO/AEO performance, and overall marketing contribution to revenue
- Deliver actionable insights and recommendations to marketing, sales, and executive leadership on a regular cadence
- Work hand-in-hand with the Product Marketing team to align campaigns with product positioning, develop technically accurate and compelling messaging, co-create content and assets, and ensure all demand programs resonate deeply with platform engineers, AI/ML teams, and enterprise infrastructure buyers
- Act as a data-driven builder: experiment relentlessly, measure everything, and iterate quickly to scale what works in a resource-efficient startup environment
- Proactively create and lead AI strategies for all dimensions of Marketing using AI-tools (Claude, Grok, ChatGPT, etc.) to accelerate top-of-funnel growth and optimize for conversion
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