Demand Generation Manager
New
US-based role, regular overlap expected with Central and Eastern time zonesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Salesforce
Requirements
- 5+ years of B2B experience in growth marketing and/or demand generation, preferably in enterprise SaaS with multi-stakeholder buying groups.
- Demonstrated success planning and running multi-channel campaigns that produce qualified pipeline and support revenue targets, not just top-of-funnel activity.
- Strong project management skills with a track record of leading cross-functional initiatives, managing timelines and dependencies, and keeping multiple programs moving in parallel.
- Deep understanding of core demand channels (email, paid media, webinars/events, content syndication), funnel stages, and key metrics such as MQLs, SQLs, and sourced or influenced pipeline.
- Proven experience partnering with Sales and BDR teams on inbound and ABM motions, including aligning on ICPs, qualification criteria, and follow-up expectations.
- Hands-on proficiency with Salesforce and Marketo for campaign execution, list and audience management, and performance reporting.
- Ability to interpret performance data, identify trends or gaps, and translate insights into clear, prioritized next steps.
- High attention to detail combined with a strong bias toward action you are comfortable taking a concept from brief to launch, learning from results, and refining the next iteration.
- Excellent written and verbal communication skills, with the ability to collaborate effectively across marketing, sales, and leadership.
- Willingness to travel domestically for periodic company events, in-person team collaboration, and select customer or field marketing activities as needed.
- Construction technology and/or enterprise marketing experience is preferred.
Responsibilities
- Design, launch, and optimize integrated demand generation programs across channels such as email, webinars, digital events, paid media, and content marketing to drive engagement and qualified pipeline in target accounts and segments, with a strong emphasis on enterprise customers in the construction industry.
- Plan and execute account-based marketing motions (1:1, 1:few, and scaled) in partnership with Sales and BDRs, aligning on enterprise target account lists, offers, and outreach plays that support revenue goals.
- Collaborate with Content & Community and Product Marketing to turn customer stories, product launches, and industry insights into compelling campaign narratives and assets tailored to buyer stage and persona.
- Use Marketo, Salesforce, LinkedIn Ads, product usage data, and related tools to build and refine audiences, orchestrate multi-touch journeys, and improve performance based on behavioral and fit signals in the AEC enterprise cohort and other priority groups.
- Define clear goals and measurement plans for your programs, regularly analyze funnel performance (for example, MQLs, hand-raisers, opportunity creation, and conversion rates), and recommend concrete adjustments to improve results.
- Establish and maintain strong feedback loops with Sales and Marketing Operations to refine lead scoring, routing, and follow-up so that campaign responses are handled quickly and effectively.
- Test new channels, offers, creative approaches, and AI-enabled workflows to scale successful experiments into repeatable plays that can be rolled out across additional regions, verticals, and enterprise segments.
- Maintain campaign documentation, calendars, and reporting so stakeholders can easily understand what is running, where, and how it contributes to broader marketing and revenue plans.
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