Director, EMEA Marketing
B
BambooHRB2B SaaS, HCM / HRIS
LondonFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8–12+ years
Requirements
- 8–12+ years of B2B SaaS marketing experience, with significant UK market expertise.
- Proven experience leading regional or market-level marketing with direct revenue accountability.
- Deep experience marketing C-level executives, with specific HCM / HRIS experience preferred.
- Strong background in demand generation, performance marketing, and revenue-aligned marketing.
- Experience localising global brands for regional markets.
- Builder mentality with demonstrated success creating strategy, programs, and operating models from the ground up.
- Entrepreneurial mindset with comfort operating in ambiguity and making tradeoffs.
- Strong analytical and strategic thinking, with the ability to balance data-driven execution and narrative-driven brand building.
- Experience managing agencies and external partners with clear accountability and outcomes.
- Experience leading localized marketing strategy within a global organization, and a comfort level leading with certain levels of ambiguity.
- Track record of deep partnership with Sales in a high-growth go-to-market environment.
- Strong communication and storytelling skills, both internally and externally.
Responsibilities
- Own and define the UK marketing strategy aligned to company growth objectives.
- Operate as a key member of the global marketing leadership team and the UK go-to-market leadership.
- Establish BambooHR’s local presence by building relationships with key UK and EMEA HR industry associations, communities, and influencer networks.
- Drive a meaningful share of UK revenue through marketing-sourced and marketing-influenced pipeline.
- Own top-of-funnel performance, balancing near-term demand capture with mid- and top-of-funnel investment.
- Build and lead a field marketing strategy to support regional GTM efforts and target account engagement.
- Partner closely with UK Sales to establish shared planning, pipeline goals, execution cadence, and feedback loops.
- Identify, define, and localize the BambooHR narrative for the UK market, addressing local buyer needs, cultural context, and competitive dynamics.
- Increase brand awareness and consideration among target UK audiences.
- Actively address and correct perceptions of BambooHR as a US-centric platform through localized messaging, proof points, and customer stories.
- Establish a core local industry presence through field marketing, industry partnerships and events.
- Identify, onboard, and manage regional agency partners across key disciplines.
- Partner closely with global and international marketing teams to leverage shared capabilities.
- Drive growth in organic and direct traffic and leads over time, reducing over-reliance on bottom-of-funnel paid acquisition.
- Operate initially as a hands-on leader, leveraging global teams and agency partners.
- Define the future EMEA marketing org structure and build a case for additional headcount.
- Contribute to broader international expansion strategy and help shape BambooHR’s global marketing operating model.
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