- Own and define the UK marketing strategy aligned to company growth objectives.
- Operate as a key member of the global marketing leadership team and the UK go-to-market leadership.
- Establish BambooHR’s local presence by building relationships with key UK and EMEA HR industry associations, communities, and influencer networks.
- Drive a meaningful share of UK revenue through marketing-sourced and marketing-influenced pipeline.
- Own top-of-funnel performance, balancing near-term demand capture with mid- and top-of-funnel investment.
- Build and lead a field marketing strategy to support regional GTM efforts and target account engagement.
- Partner closely with UK Sales to establish shared planning, pipeline goals, execution cadence, and feedback loops.
- Identify, define, and localize the BambooHR narrative for the UK market, addressing local buyer needs, cultural context, and competitive dynamics.
- Increase brand awareness and consideration among target UK audiences.
- Actively address and correct perceptions of BambooHR as a US-centric platform through localized messaging, proof points, and customer stories.
- Establish a core local industry presence through field marketing, industry partnerships and events.
- Identify, onboard, and manage regional agency partners across key disciplines.
- Partner closely with global and international marketing teams to leverage shared capabilities.
- Drive growth in organic and direct traffic and leads over time, reducing over-reliance on bottom-of-funnel paid acquisition.
- Operate initially as a hands-on leader, leveraging global teams and agency partners.
- Define the future EMEA marketing org structure and build a case for additional headcount.
- Contribute to broader international expansion strategy and help shape BambooHR’s global marketing operating model.