Director of E-Commerce
M
MarcoE-commerce, Food and beverage
U.S. / North America, U.S. (PST)Full-TimeDirector
Salary$3K – $5.5K per month; Base Salary $3K – $5.5K per month
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Job Details
- Experience
- 7 to 12+ years
- Required Skills
- Artificial IntelligenceShopifyGoogle AnalyticsREST APISEOA/B testing
Requirements
- 7 to 12+ years in DTC or e-commerce leadership
- Food and beverage experience required
- Direct experience building subscription businesses
- Experience scaling a Shopify based brand
- TikTok Shop and or Amazon experience strongly preferred
- Proven record of launching and scaling DTC revenue
- Startup or high growth brand experience
- Built a DTC business from zero
- Scaled revenue, not just maintained it
- Understand performance marketing and the site experience deeply
- Can wire flows, QA pages, and pull reports yourself
- Obsessed with conversion, retention, and customer experience
Responsibilities
- Lead all DTC workstreams to support our 4/7 launch
- Own hitting at least $50k in DTC revenue in month one
- Build systems to drive 10 to 20% month over month growth
- Own DTC revenue forecasting, growth planning, and performance pacing
- Own Shopify end-to-end
- Build conversion focused PDPs, bundles, and merchandising
- Continuously optimize site experience to improve conversion, AOV, and repeat purchase
- Build and optimize subscription from day one
- Lead performance marketing strategy and execution
- Build and scale our affiliate and creator commerce engine
- Own TikTok Shop and Amazon from a digital commerce and growth standpoint
- Own the customer service experience across DTC and marketplaces
- Build dashboards and reporting across site, marketing, and retention
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