E-commerce Director / Senior E-commerce Manager
H
HireHawkE-commerce
Remote | Canada. Workable locations: Alberta, Canada. Vancouver, British Columbia, Canada. Montreal, Quebec, Canada. Manitoba, Canada. Ontario, Canada. British Columbia, CanadaFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Shopify
Requirements
- 5+ years owning e-commerce performance with clear responsibility for outcomes (revenue, conversion rate, customer journey)
- Hands-on Shopify expertise (admin, catalog management, merchandising, apps/integrations, promotions, troubleshooting)
- Proven experience improving conversion through CRO and funnel optimization (not just “best practices” — real execution)
- Strong comfort with e-commerce analytics and KPI reporting, including validating tracking and measurement quality
- Ability to walk into an under-optimized store, diagnose what’s wrong, and execute a practical plan without needing a large team
- Experience collaborating cross-functionally with creative and technical partners (design, dev, content, copy, media/CRM)
- Confident stakeholder communication: able to educate, influence, and guide a non-digital founder through priorities and trade-offs
- Fashion/apparel, DTC, or consumer retail e-commerce experience
- Experience in lean entrepreneurial businesses (roughly $5M–$50M revenue range or similar environments)
- Familiarity with AI tools that speed up creative workflows, image enhancement, or digital merchandising
Responsibilities
- Own the client's shopify storefront and be accountable for improving online revenue, conversion rate, and customer experience
- Audit the current site and build a clear, prioritized roadmap of foundational fixes and high-impact quick wins
- Implement and continuously improve CRO across PDPs, collection pages, navigation, cart, and checkout (testing, analysis, iteration)
- Build a reliable analytics and reporting foundation so the team can make decisions from clean, consistent data
- Elevate site merchandising: collections, product discovery, on-site storytelling, and how the brand shows up online
- Own promotional execution on-site (launches, offers, merchandising moments) and ensure the experience is seamless for customers
- Partner with designers, developers, photographers/content, and copywriters to improve performance and presentation across the site
- Optimize catalog and inventory presentation on Shopify (product setup, variants, collections, searchability, and integrations)
- Collaborate with (and help assess/select) external partners like media buyers and CRM/email support as the channel matures, guided by ROI
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