Head of Growth Marketing
W
WritesonicB2B SaaS
United States, India, United Kingdom, IrelandFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 5-8 years
- Required Skills
- CRM
Requirements
- Scaled a B2B SaaS company from $5M to $20M+ ARR
- Proven track record generating enterprise pipeline ($20K+ ACVs)
- Built marketing function at Series A/B company
- Active LinkedIn presence with 10K+ followers and regular engagement
- Hands-on experience with marketing automation, CRM, and analytics tools
- Existing network of top CMOs and marketing leaders
- Built and optimized paid campaigns ($100K+ monthly spend)
- Can build basic automations and use AI
- Understanding of SEO/SEM and how it translates to AI search
- Ability to run paid campaigns across LinkedIn, Google, and emerging channels
- 5-8 years in B2B SaaS marketing
- Hands-on campaign execution in the last 6 months
- Experience with signal-based outbound and ABM tools (Clay, Apollo, Unify, or similar)
- Can create landing pages (Webflow, Framer, or similar)
- Managed marketing budget of $50K+/month
- Power user of AI tools for research, content, and automation
- Has built workflows in Zapier, Make, n8n, or Clay
- Can vibe-code landing pages or tools if needed
- Uses AI daily, not occasionally
Responsibilities
- Own pipeline generation across mid-market and enterprise segments
- Build and run ABM programs targeting Fortune 500 decision-makers
- Design account-based campaigns for strategic accounts
- Scale paid campaigns across LinkedIn, Google with positive ROI
- Build outbound sequences using Clay, Apollo, or similar tools
- Create sales enablement materials that help AEs articulate GEO's ROI
- Implement the LinkedIn Flywheel: boost top posts, capture engagers, follow up with value
- Make Writesonic synonymous with AI search optimization
- Ship content weekly about AI search trends
- Build presence in SEO/CMO communities and industry events
- Co-host webinars with industry leaders
- Activate our ecosystem (agencies, influencers, customers) to amplify reach
- Implement attribution that actually works (including HDYHAU surveys)
- Design automated nurture sequences for PLG and SLG motions
- Create dashboards measuring visibility across ChatGPT, Claude, Perplexity
- Build repeatable playbooks for self-serve and enterprise acquisition
- Manage agencies (paid, outbound) without depending on them
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