Content Marketing Specialist
T
TailscaleNetworking, Security
CanadaFull-TimeMiddle
Salary158120 - 198320 CAD per year
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Job Details
- Required Skills
- KubernetesSEONetworking
Requirements
- A strong writing background as a content writer, with a fluency in the tech industry and highly technical subject matters like networking, Kubernetes, etc.
- Experience with solutions at B2B or enterprise technology companies
- Experience with networking or security products used in SaaS or cloud environments
- A proven track record of collaborating with marketing, product marketing, sales enablement, product management, or a related field
- Impeccable writing and editing skills, with participation in feedback cycles being second nature
- Ability to adhere to an overall content strategy, product messaging, and product positioning in the work you produce
- Comfortable working on multiple work streams simultaneously, juggling different stakeholders and deadlines
- Experience with on-page SEO and AEO optimization
- Excellent people skills, including the ability to communicate and negotiate effectively
Responsibilities
- Participate in the development and refinement of product positioning and messaging, then synthesize it into effective content for a technical audience
- Collaborate with sales, product marketing, growth marketing, web development, design, and more to identify, develop, and produce effective content
- Become an expert on our users and customers, understanding who they are, their pain points, etc.
- Create purposeful content that convinces and helps drive sales, including but not limited to: landing pages, one-pagers, case studies, slide decks, white papers, blog posts, ad copy, and more
- Position Tailscale as a thought leader in networking and security, and increase awareness of these issues through impactful content
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