Product Marketer
A
AbilitieLeadership Development
Austin, TXContractMiddle
Salary not disclosed
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Job Details
- Experience
- 5–7 years
Requirements
- 5–7 years in product marketing, brand strategy, or content marketing
- Exceptional communication and relationship management skills
- Proven project ownership experience
- Ability to translate features into value propositions that resonate with customers
- Adept at managing both internal teams and external vendors or talent
- Thrives in a high-trust environment, taking full responsibility for initiatives
- Comfortable in fast-moving, entrepreneurial environments where priorities shift quickly
- Understands how to build external proof points that enhance market credibility
Responsibilities
- Take ownership of a flagship initiative, from strategy to execution, with visible impact on Abilitie’s product credibility in the marketplace.
- Manage complex projects end-to-end, including media and video production, while coordinating with contractors, vendors, and internal stakeholders.
- Translate product features into compelling market-facing narratives and proof points.
- Create and oversee content (videos, collateral, campaigns) that resonates with external audiences.
- Build credibility by ensuring consistency, clarity, and polish in how Abilitie shows up in the market.
- Serve as the bridge between product development and go-to-market execution.
- Partner with product, sales, and leadership to align messaging with market needs.
- Manage external talent relationships and ensure smooth collaboration across stakeholders.
- Develop positioning and messaging that differentiate Abilitie in the competitive leadership development landscape.
- Monitor trends and feedback to refine campaigns and sharpen our external storytelling.
- Contribute ideas that shape both our current initiative and future product marketing strategy.
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