SEO Copywriter (B2B Tech & Consulting)
C
cogify agSoftware, IT Consulting
Switzerland, Austria, Slovenia, Germany, United Kingdom, RomaniaContractMiddle
Salary not disclosed
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Job Details
- Languages
- English, German
- Required Skills
- SEOWordPressSEMrush
Requirements
- Proven experience in B2B SEO copywriting (tech, software, or consulting preferred).
- Strong conversion-focused writing skills: clear structure, benefits-led messaging, proof, and strong CTAs.
- Solid understanding of search intent, on-page SEO, internal linking, and content refreshes.
- Native-level English or German (mother tongue).
- Reliable, independent working style in a remote-first environment.
- Background in literature, journalism, linguistics, or communications (nice-to-have).
- Experience writing about software development, ERP/SAP, automation, agile delivery, or IT consulting (nice-to-have).
- Familiarity with tools such as Google Search Console, Ubersuggest or Semrush, Strapi, WordPress, and LinkedIn (or similar) (nice-to-have).
Responsibilities
- Own keyword research, topic selection, and content briefs (search intent first).
- Build and maintain a simple editorial calendar aligned with sales priorities.
- Refresh and optimize existing pages (on-page SEO, internal linking, structure, CTAs).
- Write high-quality blog articles (typically 800–1,200 words) that rank and convert.
- Improve and expand website copy with a focus on positioning, clarity, and conversion.
- Create LinkedIn content that drives visibility and inbound interest.
- Repurpose content across formats (blog → LinkedIn series → landing page → email).
- Work closely with leadership, consultants, and sales to capture real customer pain points.
- Produce content that helps sales move faster: landing pages, use cases, case study drafts, and follow-up templates.
- Maintain “sales-safe” messaging with clear claims, strong proof, and no fluff.
- Track performance basics (rankings, traffic, engagement, and conversions where possible).
- Improve content based on results by updating winners, fixing underperformers, and strengthening CTAs
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