Lead Video Copywriter

4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing Strong analytical mindset with the ability to interpret campaign data and optimize based on insights High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube

Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue Lead the development of compelling video scripts that drive performance and meet compliance standards Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements Manage a network of freelance writers and collaborators, ensuring high throughput and quality control Own the budget and resource allocation for writing support while maximizing ROI Build systems, workflows, and training resources to improve creative operations and knowledge sharing