Write copy that educates, tells stories, and persuades customers. Deliver ecomm sales materials including promotional and storytelling emails. Develop effective SMS copy for education, urgency, and conversion. Create copy for Facebook ads and digital creative assets. Collaborate with Brand, Content, Digital, and Consumer Experience teams. Maintain expert understanding of product features, benefits, formulation, and claims. Stay up-to-date with competitor products, offers, and positioning. Continuously learn about conversion copywriting and marketing funnel strategies.