Senior Manager, Demand Generation- Accounting Channel

6–9+ years in B2B SaaS demand generation / revenue marketing / growth Proven track record owning pipeline and partnering directly with Sales Experience in fintech, accounting, finance, back-office tools, or workflow software (preferred) Strategic thinker and executor who is also hands-on, scrappy, and fast-moving Curious about the ICP - you want to truly understand accountants and how they buy

Own full pipeline: Awareness → Revenue Build and own the demand strategy for the Accounting Channel Drive measurable growth across MQLs, SQLs, meetings booked, opportunities created, and pipeline generated Define ICPs, personas, and buying committees inside accounting firms Map and optimize the full buyer journey Design & Launch High-Impact Campaigns Develop and execute integrated programs across channels (email, lifecycle, virtual events, paid, content, field/industry events, partnerships) Run seasonal motions tied to accounting behavior cycles Build campaigns-in-a-box Partner Closely with Sales & Growth Collaborate with Sales and Growth to build cohesive GTM plays Create sales enablement materials Accelerate deals with ABM-style plays and targeted mid-funnel programs Content, Field & Proof Points Develop case studies, proof points, testimonials, and ROI stories Support industry events, conferences, webinars, and regional field meetups Create programs that turn partners and firms into advocates Build lifecycle nurtures Measure, Report, Optimize Own funnel dashboards from first touch through revenue Analyze attribution and ROI Share insights proactively with GTM and leadership