Lifecycle Manager - Health & Wellness - REMOTE

United States, PSTFull-TimeManager

Salary120000 - 140000 USD per year

Apply NowOpens the employer's application page

Job Details

Languages: English
Experience: 3-5 years
Required Skills: LeadershipProject ManagementSQLData AnalysisMicrosoft Power BIProduct ManagementShopifyGoogle AnalyticsCross-functional Team LeadershipCollaborationA/B testing

Bachelor's degree in Marketing, Communications, Business, or a related field
3-5 years of hands-on experience developing and managing email/SMS lifecycle automated campaigns
3-5 years developing and managing loyalty and rewards programs for an e-commerce company
3-5 years managing a product review platform
Strong analytical skills with experience using Google Analytics, Excel, and/or BI tools like Power BI
Deep understanding of customer segmentation, personalization, and behavioral targeting
Exceptional written and verbal communication skills
Excellent organizational skills
1-2 years of experience managing people/team is a plus

Own the end-to-end lifecycle marketing strategy and roadmap
Develop sophisticated multi-channel automation workflows
Create personalized messaging sequences
A/B test marketing campaigns to optimize performance
Develop and execute comprehensive retention strategies
Analyze customer behavior data to identify at-risk segments
Create and optimize customer journey maps
Design and implement strategies to drive subscription acquisition, upsells, and renewals
Build, launch, and continuously optimize a comprehensive loyalty and rewards program
Develop and execute a comprehensive product review acquisition strategy
Establish industry benchmarks and organizational KPIs
Regularly analyze and report on cohort data and revenue impact
Create detailed reporting dashboards and present insights
Partner with product development, paid media, customer experience, operational, and marketing teams

View Full Description & ApplyYou'll be redirected to the employer's site