Integrated Marketing Manager

4+ years of experience in integrated or growth marketing, ideally within SaaS/PLG environments. Proven ability to conceptualize and execute measurable, cross-channel campaigns that drive product growth. Experience across paid, social, email, and in-product marketing channels, with a strong understanding of funnel conversion. Familiarity with AI-powered search, voice search, AEO, and discovery optimization. Analytical mindset, with experience interpreting cohort data and running A/B tests. A scrappy, adaptable operator who thrives in fast-moving environments and collaborates effectively across teams.

Design and execute integrated, data-driven campaigns to accelerate product-led growth, trial sign-ups, and feature adoption. Partner with Product, Data, and Growth teams to identify opportunities for expansion and retention across the funnel. Apply predictive analytics and AI-driven insights to optimize channel mix, audience targeting, and personalized messaging. Lead cross-channel execution across paid, social, email, and in-product touchpoints, ensuring campaigns align with Later’s PLG strategy. Drive SEO, AI-powered search (AEO), and generative discovery optimization (GEO). Manage outbound and inbound paid campaigns across Google Ads, YouTube, Meta, TikTok, OTT, and emerging channels. Partner with the Email Marketing team to optimize editorial newsletters, automated flows, and campaigns. Launch co-marketing, influencer, and affiliate campaigns to expand reach and drive free trials. Collaborate closely with cross-functional partners in Product, Product Lifecycle, Growth, Services, and Creative. Share insights and learnings with the wider marketing team to continuously improve campaign performance. Stay ahead of evolving PLG, AI-driven discovery, and integrated campaign best practices. Continuously test and iterate on campaign tactics based on funnel conversion and retention data.