Integrated Marketing Manager

4+ years of experience in integrated or growth marketing within SaaS/PLG environments Proven ability to conceptualize and execute measurable, cross-channel campaigns that drive product growth Experience across paid, social, email, and in-product marketing channels with understanding of funnel conversion Familiarity with AI-powered search, voice search, AEO, and discovery optimization Analytical mindset with experience interpreting cohort data and running A/B tests

Design and execute integrated, data-driven campaigns for product-led growth Partner with Product, Data, and Growth teams for expansion and retention Apply predictive analytics and AI-driven insights for optimization Lead cross-channel execution across paid, social, email, and in-product Drive SEO, AI-powered search (AEO), and generative discovery optimization (GEO) Manage paid campaigns across Google Ads, YouTube, Meta, TikTok, OTT, and emerging channels Partner with Email Marketing team for newsletters, flows, and campaigns Launch co-marketing, influencer, and affiliate campaigns Collaborate with Product, Product Lifecycle, Growth, Services, and Creative teams Share insights and learnings with the marketing team Stay ahead of PLG, AI-driven discovery, and integrated campaign best practices Continuously test and iterate campaign tactics