Performance Media Coordinator

Bachelor’s degree in Marketing, Business, Communications, or a related field. 1–2 years of digital marketing experience; internships and applied coursework accepted. Familiarity with paid search or paid social platforms. Strong desire to advance into deeper channel expertise. Strong communication skills. High attention to detail. Ability to manage multiple tasks simultaneously. Basic familiarity with analytics tools, CRM systems, or dashboards (preferred). Understanding of multi-location marketing, education marketing, or localized community outreach (preferred).

Assist in building and maintaining campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and emerging platforms. Support keyword research, preliminary ad copywriting, audience configuration, placement selection, and creative trafficking. Conduct rigorous QA across naming conventions, targeting settings, budgets, URLs, UTMs, conversion events, and platform governance. Monitor pacing, identify anomalies, and surface data-driven insights for optimization. Maintain creative libraries, asset trackers, UTM consistency records, and documentation repositories. Support weekly dashboards, data pulls, performance reporting, insight summaries, and enrollment trend monitoring. Coordinate with Creative, Enrollment, Analytics, CRM, and local field teams. Assist with seasonal calendar planning, community-level messaging needs, and adjustments.