Sr. Demand Generation + Marketing Campaigns Manager

Expert knowledge of HubSpot Experience working in a B2B software marketing team Experience with open source software, and/or the developer tools space is preferred Hands-on expertise in paid channels, lifecycle marketing, and multi-touch funnel optimization Understanding and experience working with high-touch sales and low-touch self-serve motions Strong analytical skills and experience with marketing analytics tools and dashboards Experience working in a startup environment is a plus Confidence working autonomously is a plus Having worked in a remote-first company is a plus

Build and improve paid media campaigns across various channels Manage digital paid strategy to drive high-quality leads Architect multi-channel engagement programs based on the customer's buyer's journey Manage marketing programs in HubSpot for email campaigns, events, and webinars Create landing pages for registrations and gated content Maintain marketing database segmentation for relevant communications Analyze campaign performance and share insights Create prospect-facing campaigns across multiple audiences and channels Measure campaign impact and recommend new tactics Build repeatable playbooks for predictable pipeline growth Develop ABM-specific campaigns targeted to regions Own the events calendar and manage sponsored events Lead event logistics, promotion, and post-event follow-up