Monitor and analyze competitors’ creatives in global HR tech and AI product markets. Research target audiences, candidate/employer needs, pain points, and insights. Analyze performance metrics (CTR, CPA, CPM, ROAS, etc.) and identify growth opportunities. Create tasks for static creatives and write scripts for video/UGC and static banners. Build test hypotheses and run experiments across advertising platforms. Manage creative projects from idea to final result, including briefs, quality control, and deadlines. Review the effectiveness of creatives and advertising campaigns. Generate insights on how to improve visuals, messaging, and creative mechanics. Offer hypotheses and systematically test new approaches.