Director Product-Led Growth (Dallas)

7+ years of experience in growth, product management, product marketing, or a related field in a B2B SaaS company with a product-led motion 3+ years leading or heavily contributing to a PLG strategy at scale Deep understanding of SaaS business models, product usage metrics, and funnel optimization Strong knowledge of user onboarding, behavioral analytics, and experimentation frameworks Hands-on experience with product analytics tools, marketing automation, and in-app messaging platforms is an advantage Ability to work cross-functionally with technical and commercial stakeholders Analytical thinker with excellent execution and project management skills Comfortable operating in ambiguity and wearing multiple hats Passion for great UX and customer experience

Define and lead the vision and roadmap for product-led growth Develop and optimize self-serve journeys for user acquisition and conversion Build and iterate on in-product experiences, onboarding, and conversion paths Drive cross-functional collaboration for a cohesive user experience and retention Integrate product-led and sales-led growth motions Scale a culture of experimentation and data-informed decision-making Ensure PLG revenue stream operations meet best-in-class standards Own self-serve funnel metrics and KPIs Provide input into PLG pricing Partner with Marketing for campaigns and product comms Assess market, user feedback, and behavioral data for growth opportunities Lead and mentor a growth squad Serve as a thought leader for PLG across the company Champion a customer-first culture Collaborate with Sales and Customer Success for handoffs