- Concept and write social-first creative ideas across TikTok, Instagram, X, Threads and emerging platforms
- Develop monthly content calendars and other social-first deliverables across multiple social and creative clients
- Write social captions, scripts, hooks, asset copy and campaign concepts
- Contribute to reactive and trendjacking content opportunities in real time
- Collaborate closely with strategists, designers, editors and creative leads to bring ideas to life
- Participate in brainstorms and contribute culturally relevant, platform-native thinking
- Help shape brand voices that feel distinct, modern and social-native
- Balance quick-turn reactive content with larger campaign and content calendar thinking
- Present ideas clearly and confidently internally while incorporating feedback from both internal teams and clients