General Application: Account Director, Integrated Communications

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Responsibilities:

• Inspire innovation and optimism, providing clear pathways to execution.
• Demonstrate advanced intuition for client dynamics, identifying and addressing potential issues with foresight.
• Lead by example, prioritizing the success of the team and client over personal gain.
• Serve as a trusted advisor by delivering honest feedback and transparent recommendations.
• Deepen client relationships through strategic counsel and delivering mutual value over time.
• Drive strategic planning and innovation across PR, influencer, and social media campaigns, ensuring clients’ goals are met or exceeded.
• Lead financial oversight for multiple accounts, ensuring budgets align with profitability targets and client expectations.
• Implement systems to improve team efficiency and ensure high-quality campaign delivery across multiple clients.
• Collaborate with leadership to assess staffing needs and contribute to hiring decisions.
• Provide formal feedback to team members and lead coaching sessions to build expertise within the team.
• Act as a trusted client advisor, leading discussions on campaign strategy, performance, and next steps.
• Provide strategic input on high-level materials, ensuring all content reflects the client’s voice and objectives.
• Oversee the structure and content of decks for large-scale campaigns, ensuring alignment with strategic goals.
• Deliver high-stakes presentations, engaging clients with clear and actionable insights.
• Shape the framework for audits, ensuring insights are leveraged for strategic planning across campaigns.
• Lead high-level audience analysis, incorporating cultural, category, and competitive insights to inform strategies.
• Develop overarching strategies that align with clients’ business objectives, integrating all three disciplines.
• Drive strategic ideation around cultural trends, creating campaigns that lead industry conversations.
• Approve and enhance creative concepts for seasonal and evergreen media pitches, events, and other earned tactics.
• Define the creative vision for talent partnerships, ensuring alignment with broader campaign strategies.
• Shape overarching creative strategies for social campaigns, integrating them seamlessly with earned and influencer efforts.
• Present innovative, big-picture campaign concepts to clients, positioning the agency as a creative leader.
• Shape earned media strategy for clients, ensuring innovative approaches drive measurable results.
• Guide cross-functional teams in integrating influencers into broader campaign strategies, with a focus on ROI. Provide oversight for critical activities such as contract development.
• Oversee large-scale social initiatives, integrating insights and strategy across paid, earned, and owned media.
• Shape the approach to data analysis for client accounts, integrating broader trends.
• Lead strategic discussions with clients, positioning data as the foundation for decision-making. Put forth recommendations on tools to leverage for greater program insights (brand lift studies, sales studies, etc)
• Present high-level insights and recommendations to senior stakeholders.
• Ensure performance metrics align with client objectives and refine KPIs as needed.