Director, Digital Communications

Proven ability to lead and define integrated digital communications strategy for a B2B technology and/or SaaS brand Strong analytical skills with expertise in social media metrics and reporting tools Demonstrated capacity for developing fresh, boundary-pushing digital narratives Good strategic thinking with ability to align social initiatives to broader business goals Excellence in stakeholder management and cross-functional collaboration Crisis management experience and strong judgment in sensitive situations Fluent English required, additional languages a plus Remote work experience preferred

Own and lead Remote’ digital communications strategy, unifying organic social media, digital influencer outreach, and emerging channels, aligned with company objectives and marketing initiatives. Lead the digital communications team within Marketing, including managing direct reports and agency partners. Develop and scale a global influencer advocacy program to expand brand reach and credibility. Define clear digital channel performance metrics (KPIs) and establish reporting to measure business impact. Analyze performance data and recommend strategic priorities for investment and continuous channel optimization. Establish and enforce social media governance, brand voice standards, and internal documentation globally. Oversee crisis communication protocols for all digital and social channels, ensuring rapid and compliant responses. Drive cross-functional integration with Product Marketing, Paid Marketing, Content, and PR teams. Monitor competitive digital trends and emerging platforms to find new opportunities for brand differentiation. Advise senior leadership on social media best practices to build personal brand authority and amplify company reach.