Growth Lead, PIMS

5+ years of experience in growth marketing, product marketing, or a related role Expertise in prompt engineering AI systems Hands-on experience designing or operating AI-driven, automated, or rules-based marketing systems Strong understanding of email marketing, customer journeys, and experimentation methodologies Track record of identifying and executing creative growth hacks Comfort partnering deeply with product and engineering teams Ability to design flexible frameworks and guardrails Strong intuition for consumer voice and persuasive messaging Data-informed but creatively driven Highly collaborative and able to influence without direct authority Self-motivated, adaptable, and energized by building new growth engines

Define AI-powered marketing capabilities within Vetcove PIMS Own strategy for AI-driven marketing journeys, including experimentation and personalization Design scalable marketing playbooks for rapid iteration and growth Identify and test growth hacks to increase engagement, retention, and ARPC Translate email and lifecycle marketing strategies into AI-enabled systems Serve as internal expert on pet parent psychology and messaging Partner with Product to ideate and validate new growth features Use data and experimentation to refine journeys and AI guardrails Advocate for scalable, low-effort growth mechanisms Create guidance and best practices for AI marketing tools