Own Salesforce administration across Sales, Operations, and Client Services. Design and maintain custom objects, fields, and relationships. Manage users, roles, profiles, and permission sets. Build and maintain Lightning record pages, page layouts, and validation rules. Establish and enforce data standards, governance, and documentation. Manage sandboxes, testing, and release processes. Design and build advanced Salesforce Flows. Implement approval workflows. Develop Apex as needed for complex logic or integrations. Continuously evaluate and improve automation. Build dashboards and reports. Enable clean reporting across complex hierarchies. Support and improve integrations with accounting and finance systems. Help plan and implement future payment integrations. Define clear system boundaries and sources of truth. Troubleshoot data sync and workflow issues. Document integration architecture and dependencies. Work closely with Sales, Operations, Finance, and Product teams. Translate business needs into scalable Salesforce solutions. Act as a trusted partner to leadership.