Own and manage all code within Shopify using Liquid and JavaScript. Build and maintain custom APIs and server-side logic. Implement dynamic content, reusable components, and scalable templates. Develop features and integrations for personalization, on-site search, and customer support. Continuously monitor and improve site speed, performance, and mobile responsiveness. Diagnose and resolve bottlenecks, bugs, and technical SEO issues. Optimize code and assets for performance. Leverage AI tools for UX opportunities and QA automation. Ensure accurate implementation of event tracking, tags, pixels, and server-side tracking. Collaborate with growth and analytics teams to QA tracking. Maintain tracking documentation and adapt to privacy regulations. Explore AI-driven analytics solutions. Partner cross-functionally to ship updates and features. Support QA efforts for site changes and integrations. Provide technical feasibility assessments. Collaborate with IT on infrastructure projects. Stay ahead of Shopify platform updates and industry trends. Monitor AI, martech, and eCommerce trends. Champion experimentation with emerging technologies.