Head of Demand Gen, Enterprise

8–12+ years of B2B growth, demand gen, or ABM experience focused on enterprise buyers. Proven experience owning an enterprise pipeline number and forecasting against it. People management experience, including building and leading SDR teams or enterprise-focused growth functions. Demonstrated success designing programs that generated meaningful enterprise pipeline and revenue. Strong understanding of enterprise buying motions, longer deal cycles, and multi-stakeholder sales. Ability to operate at both strategic and executional levels in a fast-moving startup environment. Deep familiarity with modern growth, intent, analytics, and automation tools—without being tool-dependent. High ownership mindset, strong judgment, and comfort operating with ambiguity.

Own enterprise marketing pipeline target and performance. Define enterprise growth strategy, annual planning, forecasting, and reporting. Build a predictable enterprise growth engine. Establish clear attribution, metrics, and operating cadence. Architect and oversee full-funnel enterprise programs. Design multi-channel programs that are bespoke and high-signal. Leverage AI and modern tooling for personalization at scale. Own the SDR function for enterprise, including hiring, onboarding, coaching, and performance management. Define targeting, account strategy, sequencing, and handoff. Ensure SDR activity is integrated with marketing signals, events, and campaigns. Partner with Enterprise Sales leadership to align on ICPs, account lists, deal strategy, and pipeline goals. Enable AEs with timely plays to support deal creation and acceleration. Act as a strategic thought partner to Sales on investment for enterprise pipeline return. Track performance across the full funnel, focusing on pipeline as the North Star metric. Regularly report results, insights, and recommendations to executive leadership. Test, learn, and iterate on strategies. Build and mentor a high-performing enterprise growth team.