Demand Gen Manager

5+ years in demand generation or growth marketing Stellar writing and verbal communication skills Exceptional attention to detail Aesthetic and visual acuity with an editorial and creative mindset Data-driven with a love for testing, iterating, and improving performance Strong HubSpot or similar experience Up-to-date expertise in social media trends and best practices Self-motivated, energetic, and independent Deep understanding of B2B buyers Experience with banks or credit unions is a plus

Build and execute campaigns to drive SQLs and sales opportunities Launch and optimize targeted retargeting and paid LinkedIn and Google campaigns Create campaign calendar, drip campaigns, segmentations, and end-to-end execution in HubSpot Manage industry conferences and own webinar funnels Create marketing assets for partner and content marketing Manage social media channels and lead creative direction of social strategy