Head of Demand Generation - North America
Company:
Location:North America
Languages:English
Seniority level:Lead, 2+ years
Experience:2+ years
Skills:
Project ManagementData AnalysisSalesforceGoogle AnalyticsLead GenerationDigital MarketingBudget managementA/B testingCRM
Requirements:
Min. 2 years experience in Demand Generation in B2B SaaS, owning a budget and a target. Good understanding of SEM (Google Ads) and Social (LinkedIn/Facebook Ads). Good command of marketing automation tools (Marketo, Hubspot) and Salesforce. Data-focus and driven by performance. Attention to detail in campaign launches. Analytical skills to create reports and identify bottlenecks. Autonomy and Project Management skills. Structured and clear written communication. Experience with ABM campaigns is a plus.
Responsibilities:
Own pipeline creation for the US market. Own the North American Demand Gen budget. Be accountable for achieving North American SQL targets. Define and execute marketing experiment roadmaps. Partner with North American BDRs to improve lead follow up. Collaborate with North American marketing team to create campaigns. Unlock new acquisition channels for demand generation in North America. Feed Product Marketing team with business insights based on campaign results.
