Own the end-to-end creative execution of B2C email campaigns, from concept development through launch hand-off Design visually compelling, on-brand email experiences that align with brand standards and marketing objectives Create high-quality email layouts using Figma or similar UI/UX design tools, ensuring designs are optimized for delivery through email platforms Write, edit, and proofread clear, engaging, and persuasive email copy with exceptional attention to grammar, tone, and accuracy Maintain detailed documentation, timelines, and status updates to ensure smooth campaign execution and stakeholder alignment Collaborate closely with email program partners, marketers, and operational teams to align creative with campaign goals Apply email marketing best practices, accessibility standards, and responsive design principles Review campaign performance metrics and incorporate insights to continuously improve creative effectiveness Manage multiple campaigns simultaneously while maintaining a high bar for quality and consistency