Originate and expand relationships with U.S. power market participants, focusing on hedgers. Manage the full commercial cycle: prospecting, pitching, negotiation, closing, onboarding, activation, and repeat trading. Build and maintain a disciplined pipeline cadence. Drive onboarding momentum by coordinating internal stakeholders. Maintain clear reporting on pipeline, onboarding, and activation metrics. Own measurable outcomes tied to liquidity and traded volume. Convert onboarded counterparties into active, repeat participants through account management. Identify strategic opportunities to unlock incremental liquidity and adoption. Provide structured feedback from customers to refine messaging, commercial packaging, and product priorities. Translate power market workflows into accurate exchange positioning. Partner with Product and Technology teams to ensure accurate ElectronX presentation.