Senior Marketing Operations Manager (Marketo)

3–5+ years hands-on experience administering and building in Marketo Strong experience building, testing, and optimizing email campaigns and nurtures Demonstrated ability to design and maintain lifecycle stages, behavioral scoring models, and lead routing logic Experience supporting the operational components of paid, ABM, webinar, event, and product launch campaigns Experience with tools like Salesforce, ZoomInfo, 6sense, Chili Piper, or similar platforms Strong understanding of data hygiene, field mapping, enrichment, consent management, and database governance best practices Ability to build dashboards and analyze funnel metrics, attribution reports, and email/lifecycle performance Comfortable working with complex workflows, integrations, troubleshooting cross-system issues, and documenting scalable processes/SOPs Ability to quickly adopt and operate new GTM tools such as Clay, Airtable, Zapier, and Make.com

Own Marketo end-to-end Own email as a revenue-producing channel Manage email deliverability, domain health, and sending infrastructure Maintain database hygiene & compliance Manage lead lifecycle, scoring, and routing Own audience segmentation across systems Own inbound lead handling and processing Own Martech & Signals Integration Own operational components of multi-channel campaign execution Own attribution and reporting