Own SEO strategy across multiple DTC and e-commerce clients Translate business goals into organic growth roadmaps Align SEO with paid media, CRO, and retention efforts Lead technical SEO audits and prioritization Diagnose and resolve crawling, indexing, site structure, and performance issues Define content strategies rooted in search intent and category expansion Design and oversee link acquisition strategies Track organic traffic, rankings, revenue impact, and authority growth Use AI tools to improve research, analysis, and workflow efficiency