Digital Advertising Director Remote (Eastern Standard Time)

Highly creative with a proven ability to build performance-driven campaigns that engage target audiences and hit KPIs. Deep platform expertise across Meta, Google Ads, and at least one DSP or other programmatic/managed service vendor. Strong comfort with marketing research and statistical analysis to inform strategy and optimize performance. Experience building, managing, and optimizing media budgets across channels. Demonstrated people-management experience, balancing hands-on execution with strategic leadership. Expert in persuasion advertising, performance advertising, or ideally both. Deep understanding of what drives campaign success and the ability to teach and mentor others.

Lead advertising strategists, providing strategic direction, creative guidance, and mentorship. Stay ahead of new platforms, techniques, tools, and AI innovations. Act as project manager for high-stakes client campaigns, including developing media strategies and targeting plans. Interface with clients alongside partners. Ensure quality assurance on creative implementation, tracking, reporting, budget management, and invoicing. Evaluate new opportunities and diagnose campaign performance issues. Scale successful tactics and teach the team to replicate them.