VP of Performance Marketing

10+ years of senior leadership experience in growth, performance marketing, or demand generation, ideally at the Director or VP level. Experience closely partnering with or managing inside sales or contact center operations. Deep understanding of modern MarTech stacks (e.g., Salesforce, HubSpot, Marketo, Google Marketing Platform) and attribution modeling. Build and scale a modern growth analytics function that leverages experimentation, attribution modeling, forecasting, and advanced measurement. Translate complex data into clear, actionable insights for hands-on-keyboard team and executive stakeholders. Proven track record building and scaling a high-performing growth engine. Experience managing significant marketing budgets ($MM+) with rigorous P&L or fund accountability. Bachelor’s degree required; MBA or equivalent advanced degree preferred. Proven track record driving growth in a complex franchise or distributed service model is highly preferred.

Own digital demand generation for Home Instead. Set and execute performance media strategy across paid search, paid social, and programmatic display. Partner with Engineering and Product to accelerate SEO, site performance, and conversion. Partner closely with Inside Sales to optimize the experience from marketing to conversation. Own attribution, measurement, and growth analytics. Define and scale local marketing strategy for the franchise network. Serve as the primary growth bridge between corporate and franchise partners. Partner with franchise and regional leaders to optimize locally funded campaigns. Enable and upskill franchise business consultants. Lead agency partners in defining media mix strategy, lead quality models, and optimization frameworks. Partner with Brand Marketing leadership to allocate capital across channels.