Define and evangelize category narrative and positioning. Develop go-to-market strategy, including launch plans, pricing, and demand-gen programs. Conduct competitive intelligence and coach sellers. Oversee creation of high-impact marketing assets. Ensure full-funnel enablement through partnerships with Sales, CS, and Partners. Channel voice of customer and market insights back into product strategy. Define and track key performance indicators (KPIs). Recruit, mentor, and inspire product-marketing teams.