Social Media Strategist

Excellent English fluency (writing and speaking). Strong EST overlap (daily working overlap required). 4+ years of experience in social strategy, content operations, or growth social. 3+ years managing creators/affiliates with real outcomes (traffic, sales, content velocity). Strong copywriting and hook-writing skills. Highly organized. Comfortable managing multiple creators at once. Background in CPG, lifestyle, home, or consumer products (nice to have). Experience with creator platforms (Aspire, GRIN, Upfluence, etc.) and affiliate tools (nice to have). Experience managing YouTube Shorts strategy (repurposing + original) (nice to have). Comfortable with Meta Business Suite, TikTok, YouTube Studio. Comfortable with scheduling tools (Later, Manychat, Planoly, Buffer, etc.). Comfortable with tracking + reporting (Google Sheets, GA4 basics, affiliate dashboards). Comfortable with project management (Asana preferred).

Write strong, native platform copy (short-form hooks, captions, CTAs, story text, comment prompts). Build and manage a weekly social plan. Schedule and publish content consistently, aligned to a test plan. Develop testing frameworks for hooks, formats, posting cadence, and creative themes. Collaborate with internal team to translate content inflow into a clean, repeatable calendar. Monitor performance and iterate quickly based on what is working. Source, outreach, close, and manage 25 creator partnerships per month end-to-end. Own creator workflow: pitching, negotiating terms, briefing, tracking deliverables, approvals, links/codes, usage rights, and payments. Manage affiliate program performance: commission structure support, creator activation, bonus tiers, and retention. Track monthly creator pipeline and build a system that scales without chaos. Weekly reporting (short, clear, action-oriented). Weekly meeting cadence with leadership and key collaborators.