Field Event Manager

5+ years of experience in field marketing, events, or GTM enablement Proven ability to manage multi-region or cross-segment programs Strong collaboration skills with Sales, Revenue Marketing, and campaign teams Experience in reporting, performance tracking, and accountability for marketing metrics Proficiency with Salesforce, Marketo, 6sense, Splash, Goldcast, Power BI, or similar tools AI fluency to support segmentation, automation, and campaign optimization Comfortable working in a fast-paced, high-velocity GTM environment Strong organizational, communication, and project management skills

Lead regional and segment-specific field marketing campaigns and event strategies Align event programs to territory goals, pipeline gaps, and sales priorities Plan and execute field activations, ensuring high-quality delivery, staffing, and follow-up Monitor program performance and apply insights to optimize event formats, targeting, and messaging Manage field calendars and program mix to support top-of-funnel and mid-funnel engagement Collaborate with cross-functional teams to ensure seamless integration with broader GTM campaigns Leverage AI and automation to improve operational efficiency, targeting, and measurement