Content Strategist (or Manager)

5+ years of experience in B2B content marketing, communications, or a related role, ideally within the SaaS or fintech sector Proven experience in content production, editorial management, or similar marketing roles Expertise in building and leveraging AI tools (e.g., ChatGPT, generative design/video platforms) Strong understanding of search strategies across SEO, AEO and GEO Ability to manage contractors and freelancers Strong strategic thinking Expertise in content lifecycle management Proficiency in content management systems (CMS), SEO tools (e.g., Google Analytics, SEMrush), and digital marketing platforms Excellent project management skills Superior written and verbal communication skills Strong collaboration and stakeholder management skills

Owning the global content strategy and overseeing the content lifecycle Building, owning and using advanced AI tools and workflows Using SEO, AEO, and GEO strategies to ensure content is discoverable Managing a network of contractors Managing a centralized content model Contributing content ideation Managing the content calendar Conducting internal and external research Analyzing content performance Overseeing content development for various formats Supporting customer, demand generation and product marketing teams Providing editorial feedback on content drafts Coordinating cross-functional teams in scaling and repurposing content Staying updated on emerging content trends, AI tools, and industry shifts Establishing best practices for content creation, distribution, and measurement Providing guidance on content for events and webinars Monitoring competitor content and strategies Partnering with the design team