Graduate degree or relevant experience 8+ years in user research, market research, consumer insights, behavioral science, or similar mixed-methods roles Demonstrated success leading complex, multi-method studies with high ambiguity and high business stakes Astute business acumen and experience conducting research on B2B/SaaS products and business models Skilled at identifying important research topics and articulating essential insights Mixed-methods excellence, including robust quantitative skills and dynamic qualitative methods Exceptional communication and facilitation skills Comfortable influencing senior leaders AI-native mindset: uses AI naturally and responsibly, capable of transformative AI usage