Senior Retention Marketing Manager

7+ years of work experience in digital marketing Expertise in scaling personalized D2C/e-commerce email and SMS programs Ability to creatively message value propositions Experience working in Klaviyo (or similar ESP) including list segmentation, lifecycle drip automations, and triggered events Knowledge of Shopify and their tech stack options (e.g., Privy, JustUno, Yotpo, Octane AI) Experience developing SMS and loyalty programming strategies Experience working with SMS platforms such as Attentive, PostScript, SMSBump, or Klaviyo Experience working in a fast-paced environment and project managing multiple tasks Experience making data-driven decisions and turning analytics into actionable SMS and email strategies Dedication to learning trends and best practices in DTC marketing Experience developing and executing customer loyalty programs At least one direct report experience Exceptional leadership skills working with cross-functional teams Excellent verbal and written communication and presentation skills

Develop customized CRM and retention marketing strategies Strategically develop email, SMS, subscription, and loyalty programs Build deep customer relationships through personalized D2C/e-commerce email and SMS programs Develop creative customer journeys and loyalty programs Serve as the senior point of contact for select clients Develop strategic campaign calendars and prioritize projects Provide support and guidance to Retention Specialists Project manage and delegate client tasks Coordinate cross-departmentally with Performance Marketing and Strategy teams Assign segmentation and QA email and SMS campaigns Report on strategic KPIs for clients Execute on automation/flow logic set-up, pop-up builds, and app integrations