Act as an analytical sparring partner for sales organization, grounding commercial decisions in data. Develop a deep understanding of customer segments, sales funnels, and commercial products. Analyze acquisition, channels, sales pipeline conversion, account health, churn, and upsell behavior. Build self-service analytics products such as dashboards, forecasting models, and metric frameworks. Evaluate new analytics technologies, including GenAI applications, and establish scalable use cases. Empower stakeholders by enhancing their data literacy and enabling data-and insights-driven decision-making. Answer commercial and operational questions through deep-dive analyses, communicating insights and recommendations. Collaborate with CRM, engineering, tracking, and data platform teams to ensure data quality and reliability. Support experimentation and optimization initiatives by designing A/B or quasi-experimental tests.