Marketing Lead (founding role)

Built or been part of building marketing from zero Comfortable without structure and good at creating it Experience in health, wellness, supplements, digital health, or consumer subscription businesses Understand trust-based, education driven funnels Bring a real network including industry relationships and trusted contractors/freelancers Technically proficient with Shopify, Meta Ads, Google Ads, Klaviyo, Google Analytics, Canva, and Figma Desire ownership, care about results, and thrive in high accountability, results driven environments

Identify and validate high-leverage acquisition channels with clear path to scale Test quickly, measure honestly, and double down on what works Own CAC, conversion rates, and marketing efficiency with a focus on ROI Build and execute a full-funnel growth strategy Design and optimize customer journeys across paid, owned, and product surfaces Define and own brand positioning, messaging, and conversion-focused copy Translate complex health data into clear, trust-building customer communication Establish lifecycle systems that drive retention and long-term value Manage agencies and contractors while remaining hands-on