B2B Marketing Strategy Manager

5+ years of cross-channel marketing program management experience Understanding of marketing funnels and flywheels Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client) Competence in Google Ads, Facebook, and/or similar self-serve platforms Familiarity with the larger marketing and media buying landscape Familiarity with earned media channels Familiarity with audience insight tools such as Global Web Index Familiarity with Asana and Slack

Audit current and prospective clients’ marketing programs Craft integrated marketing plans across full suite of channels Focus on social media (Facebook, TikTok, etc.) and Google Ads (SEM, GDN, and YouTube) Work closely with teams of channel specialists Develop impactful marketing strategies for account teams and new client acquisition Determine best budget allocation by channel, medium, environment, objective, and stage in the funnel Coordinate with channel specialists to ensure alignment Research prospective clients, their industry, vertical, competitors, and ideal customer profile Work with specialists to pressure test forecasts and ensure projections align with client budgets and objectives