Regional Marketing Manager

At least 2 years in a similar role. Proven experience developing and executing GTM strategies for Argentina/Latin America markets. Expertise in creating and implementing effective SMM strategies. Experience in PR and influence marketing management. Proficiency in web and mobile app analytics. Experience managing monthly marketing budgets ranging from $20,000.

Collaborate with Country Directors on regional commercial plans. Oversee marketing and branding growth in the Latin America region. Create briefs for events and campaigns to improve upper funnel dynamics, acquisition, and CRM engagement. Launch regional initiatives aligned with commercial aspirations and brand visibility. Engage with the Marketing Team to solve business problems and provide strategic advice. Conduct market research and competitive analyses in Latin America. Ensure collaboration with the compliance team for new marketing prospects and regulatory standards. Monitor and report on key performance indicators and identify areas for enhancement. Participate in post-campaign evaluations and strategic recalibrations. Oversee regional marketing spend. Act as a marketing bridge and advocate in regional forums. Develop and synchronize quarterly and annual campaign programs.