Analyze performance data across paid ads, TikTok Shop, affiliates, and ecommerce funnels Identify winning hooks, angles, formats, and narratives Translate performance data into clear creative insights and next steps Develop creative concepts, frameworks, and testing roadmaps Provide clear creative briefs and direction to Video Editors and Graphic Designers Work closely with Media Buyers to interpret platform data Identify creative gaps and opportunities based on performance trends Collaborate with the TikTok Affiliate Manager to guide creator content Define content types, hooks, and styles affiliates should produce Help shape landing pages and PDPs to match ad messaging Ensure message consistency from ad → click → purchase Support creative strategy for Amazon listings, product pages, and brand assets