Develop variations of ad copy, static visuals, motion graphics, short-form videos, and carousel assets. Conduct A/B tests on headlines, images, CTAs, formats, and hooks across platforms. Conceptualize and execute full-funnel campaigns on Meta, Google Ads, YouTube, TikTok, and more. Partner with design and video teams to produce polished assets. Optimize advertising budgets by scaling high-performing creative variants. Monitor key metrics such as CTR, conversion rates, and creative fatigue. Stay ahead of trends in short-form video, UGC-style ads, and platform algorithms.