Lead the design, implementation, and governance of our product tracking stack Implementing the company-wide tracking plan and event taxonomy across web and mobile Lead the identity strategy and join keys across auth states and devices Define our Segment governance with Protocols: schemas, routing, enforcement rules, consent signals Roll out SDKs and standards for web, iOS, and Android Define data quality SLAs, alerting, incident playbooks, and QA frameworks for pre-prod and prod Collaborate with Analytics Engineering on dbt models and downstream marts Optimise for cost and performance across the tracking stack